How "ugly" labels can increase purchase of unattractive produce

How "ugly" labels can increase purchase of unattractive produce

How "ugly" labels can increase purchase of unattractive produce

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of ‘ugly’ labeling for unattractive produce increases sales and profit margins.
How "ugly" labels can increase purchase of unattractive produce