What happens when consumers pick their own prices?

What happens when consumers pick their own prices?

What happens when consumers pick their own prices?

Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.
What happens when consumers pick their own prices?